Richard Petrie

About Richard Petrie

Richard Petrie is the New Zealand’s leading marketing and sales coach. He’s worked with dozens of client in multiple nations around the world to help them implement systems that help them attract, win and keep more profitable and satisfying clients and projects.


Richard leads the training inside of the Architects Marketing Academy and is the creator of the ‘Petrie Method’, a systematic process of questioning and overcoming client objections to understand, influence and persuade potential clients with the goal of building long-term strategic relationships.

On a side note, Richard is a former New Zealand national team cricket player and Guinness world book record holder.

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  • Sales – Selling techniques
  • Marketing
  • Mindset
  • Persuasion influence