David is a conscientious, highly motivated and experienced Category and Marketing Manager with an impressive record in marketing, management and business development. Proven general and specialist expertise, readily applicable to diverse sectors. Well-developed commercial and financial acumen. Tertiary qualifications include a Master of Business Administration.
He is highly adept at product management, business development, marketing and relationship building. A skilled communicator and successful people manager, with a history of increasing market share in highly competitive environments. Experienced managing challenging and complex portfolios. Ran the P&L for the UK and Ireland PC consumer PC Category.
FOCUS: Seeking new challenges commensurate with record, skills and qualifications, with a dynamic and reputable organisation.
BACKGROUND: Over 20 years in marketing and business roles, including 15 years in consumer related markets with global market leaders, including extensive consumer experience. Well-versed in operating nationally and internationally. Experience also spans working with major partner organisations, leading multinational corporations such as Hewlett-Packard, Intel, Microsoft and AMD, leading retailers Dixons, Harvey Norman, John Lewis Partnership and Tesco, as well as smaller enterprises.
Dave’s MeetOUTCOME Skills Set:
- Strategy Development
- Business Planning
- Marketing & Brand Development
- Positioning Customer segmentation
- Product positioning to maximise business results
- Bringing new technology products to market (Crossing the Chasm)